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India is key strategic market for global brands, says Myntra CEO
"With the launch of Myntra Global in Singapore, we're also laying the foundation for our global foray, with a long-term aspiration to serve the Indian diaspora beyond India," Nandita Sinha said on Sunday after attending the NRF 25, an international retail show held here June 3-6.

Logistics firms under pressure; The race to deliver style
Happy Thursday! With Indian ecommerce firms insourcing deliveries, the third-party logistics sector is likely to witness consolidation. This and more in today’s ETtech Morning Dispatch.

What is a 'Labubu' and why has the $7,000 bug-eyed Pop Mart toy fuelled so much hype
Pop Mart: Labubu, a mischievous-looking vinyl toy created by artist Kasing Lung, has gone from niche character to viral sensation. Sold through Chinese retailer Pop Mart in blind boxes, these toothy figures have sparked global demand, driven by TikTok unboxing trends and celebrity endorsements. Prices have surged on resale platforms, even reaching $7,000 for limited editions. Amid shortages and chaos at store launches, fans are turning to smugglers, raising concerns over overconsumption, counterfeits and ethical reselling.

How China’s Labubu became Pop Mart’s $1.8 billion plush powerhouse
Labubu, a plush toy from China's Pop Mart, gains popularity on social media. Artist Kasing Lung created Labubu, inspired by Nordic mythology. Pop Mart sold Labubu figurines and key rings. Celebrities like Rihanna and Lisa from Blackpink showcase Labubu. Pop Mart's revenue doubled in 2024. Adult buyers drive toy market growth. Pop Mart monitors US trade negotiations and expands production.

At 19, she came to India for job without knowing her salary. US woman reveals how Mumbai made her an adult in viral post
At 19, Eliza Karaza impulsively moved from Chicago to Mumbai to teach art, despite knowing little about the job or city. Over a decade, Mumbai became her home, fostering personal growth and inspiring her fashion label, Harakaat, blending South Asian art with Western styles.

Fast fashion brand Newme launches 60-minute delivery service in Bengaluru
Newme had launched the service in the national capital with a 90-minute delivery timeline. After recording success with the pilot, it has now expanded the service to Bengaluru, promising faster delivery. Under Newme Zip, over 1,500 styles are available in Bengaluru. Currently, the company has a network of dark stores across the city and plans to scale the number of stores based on demand.
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Pakistan PM Sharif meets Turkey President, thanks 'brother' for 'resolute support' during India-Pak tensions
Pakistani Prime Minister Shehbaz Sharif thanked Turkish President Erdogan for his support following India's Operation Sindoor, which Sharif claims resulted in a Pakistani victory. Both leaders reaffirmed their commitment to strengthening bilateral ties, particularly in trade and investment. Erdogan emphasized the importance of increased solidarity in education, intelligence sharing, and technological support against terrorism.
Govt to discuss with security agencies IndiGo's Turkish Airlines partnership
India's civil aviation ministry will consult security agencies before deciding on the future of IndiGo's codeshare and leasing deals with Turkish Airlines, amid growing domestic backlash over Turkey's support for Pakistan during the recent terror attack in Kashmir.
Nike to resume direct sales on Amazon in US after six-year break
Nike is set to resume direct sales on Amazon in the US, ending a six-year hiatus over concerns about counterfeit goods and brand control. In addition, the sportwear retailer also wanted to focus more on its own shops and connect better with customers.
Cyberattack to cost UK retailer Marks & Spencer £300 mn
Marks and Spencer faces a cyberattack expected to disrupt online services through July, costing the group £300 million. The retailer suspended online sales and contactless payments after a ransomware attack compromised customer data, including names and addresses. Despite the setback, stores have remained resilient, and the company is working to mitigate the financial impact through cost management and insurance.
JCPenney Memorial Day Shutdown: Final hours at 7 stores as iconic retailer waves goodbye to these locations forever amid ongoing post-bankruptcy shakeup — here’s the detail
JCPenney stores closing this Memorial Day weekend marks your last chance to shop final clearance sales at seven U.S. locations. After years of financial struggles and a major bankruptcy in 2020, the iconic retailer is shutting stores in California, Colorado, Idaho, Kansas, New Hampshire, North Carolina, and West Virginia on Sunday, May 25. Deep discounts are expected before these doors close for good. From shifting shopping habits to a new brand strategy, this latest update tells the full story behind JCPenney store closures and what’s next for the once-mighty department store chain. Don’t miss these final deals.
Indian boycott of Turkish coffee, chocolates and fashion grows
Indian retailers and online platforms are boycotting Turkish goods, including food and apparel, due to Turkey's support for Pakistan in its conflict with India. The All India Consumer Products Distributors Federation has initiated a total boycott of Turkish-origin food products, while fashion websites like Myntra and AJIO have removed Turkish apparel brands.
Myntra expands to Singapore, offers made-in-India brands
Myntra has expanded into Singapore, targeting the strong Indian diaspora with its new platform, Myntra Global. Featuring 35,000 styles from 100+ Indian brands, the move aims to boost international presence. Orders will ship from India, with delivery in 4–7 days via third-party logistics.
Deals, desi, and digital: Decoding Gen Z’s shopping trinity
Gen Z consumers in India are reshaping digital commerce with their smart deal-hunting, digital fluency, and strong cultural preferences. They prioritize value, purpose, and authenticity, researching deals extensively and favoring Indian-origin brands. Amazon and Flipkart lead in e-commerce due to their reliability, while Myntra excels in fashion by connecting shopping with style discovery and self-expression.
Bengaluru: How a brilliant Hyderabad techie, addicted to gaming, ended up becoming a serial burglar wanted in nearly 90 cases
L. Srinivas, a debt-ridden engineer, faces 86 criminal cases for burglary and cyber fraud, driven by losses from online gambling. In a separate incident, Imranullah from Assam was arrested for a bizarre naked robbery at a mobile store in Bengaluru, where he drilled a hole to steal phones to impress his girlfriend.
A shipping change might help small businesses if not for Trump's trade wars
Donald Trump's administration ended a duty-free loophole for Chinese goods. This impacted small businesses in the United States. Companies like InRoad Toys faced challenges from cheaper competitors like Temu and Shein. While some businesses hoped for relief, Trump's tariffs created new problems.
A shipping change might help small businesses if not for Trump's trade wars
President Trump's move to end the duty-free loophole for Chinese goods under $800 aims to aid small businesses like InRoad Toys, which have struggled against e-commerce giants like Temu and Shein. While welcomed, the benefits are overshadowed by Trump's high tariffs on Chinese imports, creating new financial burdens.
Fans mock Blake Lively again for the hat she wore in the film Another Simple Favor, calling her headgear ridiculous
Blake Lively's enormous sun hat in 'Another Simple Favour' has sparked viral mockery, with fans questioning its size and comedic effect. Lively herself chose the hat from a small shop in Capri, surprising the costume team who had prepared smaller options. Despite the backlash, director Paul Feig praised Lively's bold fashion choice and movie star presence.
ET Snapchat Gen Z Index: How India's Gen Z-ers live, work and spend money
The ET Snapchat Gen Z Index reveals that Gen Z in India prioritizes ethical and local shopping, favouring brands like Myntra and H&M. They are intentional shoppers who value authenticity over hype and are open to exploring new brands. While digital payments are popular, Gen Z relies more on cash and focuses on gadgets and education, while millennials prioritize travel
Myntra Fashion Carnival: 40%-80% Off on men’s and women’s office wear
Myntra Fashion Carnival is running from 1st to 8th May with amazing discounts on men's and women's workwear. Get up to 40% to 80% off on formal shirts, dresses, trousers and other serious workwear. If you want to update your office wear or find versatile items for meetings, this is the opportunity to fill your wardrobe with fashionable work pieces at budget-friendly prices. Don't miss these limited-time deals to refresh your workwear wardrobe effortlessly.
Are Tesla, Nissan and Mercedes-Benz's exploiting Trump tariff fears to manipulate customers? Check details
Several companies are alerting customers about possible price hikes due to tariffs. Tesla and Nissan are among those urging consumers to buy now. French brand Sezane also cautioned its U.S. customers. Retailers are using this strategy to boost sales amid low consumer confidence. Some companies pass tariff costs directly. Donald Trump criticized Amazon for planning to display tariff-related price increases.
Reliance's JV partner Paul & Shark appoints KL Rahul as brand ambassador
Italian luxury brand Paul & Shark has chosen Indian cricketer KL Rahul as its first global brand ambassador from India. This collaboration marks Paul & Shark's 15th year in the Indian market. Rahul will represent the brand's vision of luxury and contemporary fashion. He will also be the face of the Spring/Summer 2025 campaign.
As Trump moves to tax small parcels, some retailers give up on US
The U.S. has ended the de minimis tariff exemption for small parcels from China and Hong Kong, leading some retailers to halt U.S. shipments due to potential 145% tariffs. Companies like Space NK and Understance have paused e-commerce orders, while others, such as Oh Polly, are raising prices.
ChatGPT rattles Google on its home ground with new search and shopping features
ChatGPT's shopping feature initially focuses on fashion, beauty, and home electronics categories. Product recommendations are personalized and come from the web, not advertisements, OpenAI said. To counter increasing competition from AI chatbots, Google has integrated its own Gemini assistant into search results, providing AI-generated answers above traditional website links.
Shein hikes US prices as much as 377% ahead of tariff increases
Most of the hikes in US prices came on Friday, with markups significantly higher in some categories than others, according to data compiled by Bloomberg News. The average price for the top 100 products in the beauty and health category increased by 51% from Thursday, with several of the items more than doubling in price. For home and kitchen products and toys, the average jump was more than 30%, led by a massive 377% increase in the price of a 10-piece set of kitchen towels. For women’s clothing the rise was 8%.
Why Bill Gates didn’t fund his daughter’s startup
Phoebe Gates, daughter of Microsoft’s former CEO Bill Gates, has launched Phia, an AI-powered fashion shopping app that helps users find better deals online. Despite her famous surname, she raised funds independently—encouraged by both her parents. With a lean, equity-holding team, Phia plans to monetise through affiliate links.
Myntra Sale 2025: Big Brands Bash with 40-80% off on men’s wear from top brands
Myntra’s Sale – Big Brands Bash is live, and it is a must! From April 25 to 27, it’s going to be smashing time and you will be blown away by the discount across on style brands featuring 40-80% off. From T-shirts to jeans to sports shoes to kurtas and mad accessories, and much more. The Big Brands Bash has the best of the best brands featuring epic pick deals! Now is your chance to stylishly re-invent and afford it, smart.
How smaller brands are driving the growth of branded retail beyond metros
Indian apparel labels are expanding into tier 2 and 3 cities due to rising consumer spending and increased brand awareness through online shopping. Mid-sized and regional brands are capitalizing on lower operating costs and a better understanding of local tastes, while larger brands face challenges in customizing collections for these diverse markets.
Shein and Temu set to get expensive in the US from April 25: Here’s how you can still save money
Shein and Temu, both Chinese e-commerce sites, are set to increase prices for US consumers owing to increased tariffs imposed by US President Donald Trump. The ongoing trade war between US and China has hugely impaced such platforms.
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