I love analyzing numbers, and business models. I cover consumer and retail extensively. In the last decade and more, my love for data and consumer insights has grown stronger every day. I spent the first 7 years of my career in market research, and then became a journalist to employ the same research, insights and writing skills for a media publication. At ET Prime, I cover everything to do with consumer and retail brands. When I am not working I enjoy good food, liquor, travelling and reading. Reach out to me at shabori.das1@timesofindia.com, and Twitter: ShaboriDas